In 2010 the MOS MOSH brand was born, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of seven pairs of jeans and pants came to life. The signature was clear; well-fitted garments, high quality, and most importantly, designed with a twist in mind.